Jonah Sachs is an author, speaker and viral marketing trailblazer whose work helped spur the 21st century values revolution. Sachs’ pioneering new approaches to digital media were critical in bringing the ideals of social change—such as equity, empowerment, responsibility, transparency, and advocacy—to the forefront of business and popular culture.
His book – The Story Wars – was translated into Romanian and published by Black Button Books. Also, the most recent one, Unsafe Thinking, is on its way to the Romanian shelves.
Jonah rose to prominence in the early 2000s by creating some of the world’s first, and still most heralded, viral digital marketing videos. As founder and CEO of Free Range Studios, Jonah created watershed viral campaigns, like Amnesty International’s awareness-raising video on blood diamonds which was seen by 20 million people and delivered to every member of Congress, helping drive the passage of the Clean Diamond Act.
Jonah later helped create The Story of Stuff, which, viewed by over 60 million people, marked a turning point in the fight to educate people about the environmental and social impact of consumer goods. Jonah went onto to create groundbreaking campaigns for Greenpeace, Human Rights Campaigns and the ACLU, as well as consumer brands including Microsoft and Patagonia.
Jonah’s work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR. Sachs also pens a column for Fast Company, which named him one of today’s 50 most influential social innovators.@jonahsachs