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<\/a><\/p>\nThe #UCLTrophyTour aims to inspire young generations and bring them close to sports excellence, says Belodedici, the only Romanian to win it twice. \u201cThere are a lot of children who love football, watch it on TV and dream about getting there and playing for the trophy, just like I did when I was a child. But playing for this trophy means you have to be really passionate, well prepared, have a team behind you that helps you improve. You have to be a winner.\u201d<\/p>\n
Being a winner is an attitude that applies to all of us in our real lives, says Anca Ungureanu, Identity and Communication Director at UniCredit Bank, who\u2019s been a sponsor of UEFA Champions League since 2009, and its official bank since 2013. \u201cWe all have obstacles we overcome in our daily lives. And bringing this symbol of performance closer to people is a way of telling them that it is possible, they can get there, even if it requires hard work. It\u2019s an initiative that fuels Romanian\u2019s love of football, but also the drive to be successful,\u201d says Ungureanu.<\/p>\n
Each year, the tour has a different European route. Romania was the first stop of this year\u2019s edition, and the trophy will keep on traveling, in its customized red truck, for thousands of kilometres, making stops in four more countries: Serbia, Bosnia-Herzegovina, Croatia and Hungary.<\/p>\n
In each of them, it will stop for a day or two, like it did in Bucharest, and turn into a spectacular 200-square-meter trophy exhibition space, a pop-up football museum. The fans will enter in teams of 11, will play an interactive game against a team of stars, and they\u2019ll admire an exhibition of memorabilia signed by some of the greatest legends ever to play in the UEFA Champions League, like Messi, Ronaldo or Beckham. Then they will climb up the stairs to the open balcony where the shinning trophy will be displayed, sit next to it like they\u2019ve just won it, and snap a picture.<\/p>\n
Afterwards, they will climb down and leave the truck smiling, checking their book of autographs, now with new names added to it.<\/p>\n
<\/p>\n
Part of a series dedicated to the supporters who help make the conference possible. We thank them for their contribution.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" When the UEFA Champions League Trophy arrived in Bucharest, on a hot Saturday in September, Adrian was the first in line to see it. A 27-year-old Manchester United fan, wearing his team\u2019s red t-shirt and branded backpack, he got to George Enescu square 30 minutes before the visiting opening hours, with a brown book of … Continue reading Supporter stories: UniCredit Bank brings football fans closer to sports performance<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[35,112],"_links":{"self":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts\/2393"}],"collection":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/comments?post=2393"}],"version-history":[{"count":4,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts\/2393\/revisions"}],"predecessor-version":[{"id":3062,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts\/2393\/revisions\/3062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/media\/2402"}],"wp:attachment":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/media?parent=2393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/categories?post=2393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/tags?post=2393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}