{"id":1517,"date":"2015-09-17T18:22:45","date_gmt":"2015-09-17T18:22:45","guid":{"rendered":"http:\/\/www.thepowerofstorytelling.org\/edition-2018\/?p=1517"},"modified":"2017-07-01T12:28:22","modified_gmt":"2017-07-01T12:28:22","slug":"supporter-stories-guiding-creative-entrepreneurs-to-success","status":"publish","type":"post","link":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/supporter-stories-guiding-creative-entrepreneurs-to-success\/","title":{"rendered":"Supporter stories: Guiding creative entrepreneurs to success"},"content":{"rendered":"

A few months ago, UniCredit Bank tapped the DoR team to discover some of the more interesting stories of businesses in the creative industry sectors of Bucharest and Cluj, and collect them in a guide. The resulting publication, 24\/7: A guide to life and work for the creative entrepreneur <\/em>will launch at this year\u2019s conference and will feature the stories of over 30 small and medium businesses from Bucharest and Cluj, as well as tips and tricks about starting your own venture.<\/p>\n

\"_P4A0725\"<\/a><\/p>\n

\u201c<\/strong>The idea came to me at the beginning of this year, while I was in Berlin, a city that truly fascinates me, and where I was educated\u201d, says Anca Nu\u021b\u0103, identity and communication director at UniCredit Bank. \u201cThis town is infused with creative startups and entrepreneurs that redefined the way of doing business in a period when \u2018no, this is not possible\u2019 is the headline we hear the most.\u201d Anca says she believed that discovering and telling the stories of Romanian businesses doing the same \u201cwould be inspiring and helpful, both to those that lack the courage to start something new, as well to those that need fresh ideas. As a bank, it is difficult to finance startups, but it\u2019s easy to support them with ideas, advice, and consultancy to start something they believe in.\u201d<\/p>\n

These stories go beyond origin myths. You\u2019ll discover the serendipitous way a bike messenger service got its name, but you\u2019ll also learn about its struggle to capture a market in Bucharest, and figure out the correct price for delivery. You\u2019ll be amazed by how a Netflix-like service for books was born out of an incubator the entrepreneur cobbled together by hiring a few college students to test out business ideas, but you\u2019ll also learn about how it handles purchasing and distribution, and how it plans to scale and expand abroad. You\u2019ll meet two young women who stumbled on a market they had no idea existed \u2013 wannabe flight attendants \u2013, and how they turned it into a successful business combining training, and publishing.<\/p>\n

\"_P4A4255\"<\/a>\u201eEntrepreneurs in creative industries are still a minority\u201d, says Cristian Lup\u0219a of DoR, who also co-edited the guide. \u201eThe businesses in 24\/7 <\/em>\u2013 although different in scale and purpose \u2013 all share a couple of common threads: the belief that you can build something out of passion, and that hard work and a quality product can create a market where there didn\u2019t seem to be one.\u201d<\/p>\n

UniCredit chose The Power of Storytelling as a venue to distribute the first copies of this guide because the conference is also an initiative born out of a passion \u2013 in this case for storytelling \u2013, and a belief that it help us build better futures for ourselves, our communities, and, of course, our businesses.<\/p>\n

Many of the entrepreneurs featured in the guide talk about sometimes feeling like they were the only ones going through a rough spot, unable to find answers to questions having to do with regulation, pricing strategy, cash flow, and so on. The stories in 24\/7<\/em> show that\u2019s not the case, and hopefully they\u2019ll serve as a reminder of the struggles a creative business needs to go through, as well as a companion to others ready to take the leap<\/p>\n

Part of a series dedicated to the supporters who help make the conference possible. We thank them for their contribution.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A few months ago, UniCredit Bank tapped the DoR team to discover some of the more interesting stories of businesses in the creative industry sectors of Bucharest and Cluj, and collect them in a guide. The resulting publication, 24\/7: A guide to life and work for the creative entrepreneur will launch at this year\u2019s conference … Continue reading Supporter stories: Guiding creative entrepreneurs to success<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[35,38],"_links":{"self":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts\/1517"}],"collection":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/comments?post=1517"}],"version-history":[{"count":6,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts\/1517\/revisions"}],"predecessor-version":[{"id":2973,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts\/1517\/revisions\/2973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/media\/1520"}],"wp:attachment":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/media?parent=1517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/categories?post=1517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/tags?post=1517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}