Jonah Sachs, internationally recognized marketer and author, recommends a list of marketing books for communicators who want to understand their audiences better.<\/p>\n
For those who want to geek out on brand archetypes: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes<\/a>, by Margaret Mark and Carol S. Pearson.<\/p>\n For those who want to expand their audiences to people who hold different values than their typical audiences: The Righteous Mind: Why Good People Are Divided by Politics and Religion<\/a>, by Jonathan Haidt<\/p>\n For those who want to understand the dynamics of social marketing in creating mindshift: Switch: How to Change Things when Change is Hard<\/a>, by Chip and Dan Heath<\/p>\n Jonah Sachs is the author of Winning the Story Wars<\/a>, a call to arms to build iconic brands and causes in service of a better future. The book was named one of the American Marketing Association\u2019s top marketing books of 2013.<\/p>\n At #Story14, Jonah talked about how to make\u00a0brand stand out by using myths and archetypes.\u00a0Watch his keynote<\/a> and an\u00a0exclusive interview<\/a> on using stories as a branding tool and his advice for beginning storytellers.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Jonah Sachs, internationally recognized marketer and author, recommends a list of marketing books for communicators who want to understand their audiences better. For those who want to geek out on brand archetypes: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, by Margaret Mark and Carol S. Pearson. For those who … Continue reading Reading list: Jonah Sachs<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[42,55,60,69],"_links":{"self":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts\/1016"}],"collection":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/comments?post=1016"}],"version-history":[{"count":2,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts\/1016\/revisions"}],"predecessor-version":[{"id":3054,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/posts\/1016\/revisions\/3054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/media\/1011"}],"wp:attachment":[{"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/media?parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/categories?post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepowerofstorytelling.org\/edition-2018\/wp-json\/wp\/v2\/tags?post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}